Search

Media field visit to the PVC value-chain

Published on: 2013-09-22

Description: The main goal was to improve the media’s understanding of the PVC value chain, with a special emphasis on flexible applications.

Details:

European Council for Plasticisers and Intermediates (ECPI) – BELGIUM

A total of 11 journalists visited PVC production, recycling and converting companies between 30 September and 1 October 2013. The main goal was to improve the media’s understanding of the PVC value chain, with a special emphasis on flexible applications.

Key learnings: Trade media are genuinely interested in learning how products are manufactured and spending time with industry experts. General media are more interested in complementing their coverage of current affairs. Journalists come with their own agendas. 

Contact: Michela Mastrantonio, mim@cefic.be

Thumbnail:

Related page(s):