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Reaching out to retailers

Published on: 2013-09-22

Description: A joint project aimed at making retailers aware of the possibilities of PVC as a sustainable solution for their customers.

Details:

PVC Forum Italia & ECPI – ITALY

A joint project aimed at making retailers aware of the possibilities of PVC as a sustainable solution for their customers. Representatives from the following companies and associations were met: Leroy Merlin, Camera Nazionale della moda italiana and ANACI (property management).

Key learnings: Dialogue with retailers is useful to disseminate the PVC industry’s messages and can eventually open up a channel of communications with final consumers.

Contact: Stéphane Content, sco@cefic.be

 

 

 

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