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Media Field Trip : learning about the benefits of flexible PVC

Published on: 2015-03-18

Description: The main goal is to raise awareness about VinylPlus' and ECPI's commitment to sustainability through a media field trip for European trade journalists.  The project aims at giving first-hand insights into the flexible PVC value chain through visits to converting and recycling plants.  The Media Field Trip is a unique opportunity to learn about the benefits that flexible PVC products bring to everyday life with a variety of safe and high performance applications having multilpe lives.

Details:

Objective:

  • The main goal is to raise awareness about VinylPlus' and ECPI's commitment to sustainability through a media field trip for European trade journalists.  The project aims at giving first-hand insights into the flexible PVC value chain through visits to converting and recycling plants.  The Media Field Trip is a unique opportunity to learn about the benefits that flexible PVC products bring to everyday life with a variety of safe and high performance applications having multilpe lives. 

Activities:

  • Journalists will be invited to visit flexible PVC converting companies and/or recycling facilities.
  • The event will consist of a 2-day guided tour around France visiting at least 2 different companies. Information sessions will be organized to provide participants with the necessary background for the factory visits, including presentations from ECPI and VinylPlus. ECPI will work in close collaboration with one or more French companies chosen amongst VinylPlus partners.
  • The Media Field Trip 2015 is a continuation of the Media Field Trips organised in 2013 (Belgium) and 2014 (Italy). In 2015, it will mainly focus on French Media. Nevertheless, trade publications from all around Europe will also be invited.

Contact: Michela Mastrantonio 
mim@cefic.be

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