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Vinyl Floor Collect Europe

Published on: 2016-01-18

Description: Maintain a highly visible vinyl floor recycling European marketing network in Europe.

Details: Objective
Maintain a highly visible vinyl floor recycling European marketing network in Europe.  To move from a passive marketing activity to a more offensive strategy with a clear focus on what the vinyl flooring industry does in terms of flooring recycling & incorporation of recycled PVC in products in Europe.  A potential stopping of AGPR needs to be well-prepared with additional activities on recycling of vinyl flooring.

Target group: Vinyl producers, vinyl flooring companies, additives suppliers, soft PVC recyclers, architects

Actions
Communication platform under ERFMI to develop new way of communication on vinyl flooring waste collection & recycling

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