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Raising Awareness of PVC Sustainability in the UK and the Critical Contribution of VinylPlus

Published on: 2012-09-19

Description:

The main aim of this project was to ensure that the fifth VinylPlus challenge, "sustainability awareness", would be met in the UK by putting in place a dedicated programme of activities to provide information toall stakeholders about PVC sustainability and the benefits of the VinylPlus approach.

Details:

Organisation: British Plastics Federation (BPF)

Timing: January 2012 - January 2013

Goal of the project: The main aim of this project was to ensure that the fifth VinylPlus challenge, "sustainability awareness", would be met in the UK by putting in place a dedicated programme of activities to provide information toall stakeholders about PVC sustainability and the benefits of the VinylPlus approach.

The project put particular emphasis on highlighting the key role PVC products played at the London 2012 Olympics as well as promoting the cost savings achievable by using PVC products.

Project development or methodology: The project was split into three key activities:

  1. Seminar for the UK PVC industry and its customer chain looking at PVC as the "Positive Sustainable Procurement Choice"
  2. Briefing seminar for UK Government Officials on PVC sustainability and the achievements of Vinyl2010 / VinylPlus
  3. Communications campaign to promote PVC sustainability by exploiting the prominent use of PVC at the London 2012 Olympics as well as the results of the Althesys "Total Costof Ownership" report. This was achieved through the development of two animated videos as well as printed literature and online content.

Project outcome or (expected) results: The industry seminar, held on 2nd October at the Museum of Science & Industry in Manchester UK, attracted record numbers featuring presentations from both VinylPlus and Recovinyl.

Two animated videos, "PVC in Sport" and "Making Savings with PVC", are now available on the BPF’s YouTube channel and have been positively received with views recorded across the globe.The ‘PVC in Sport’ video was launched in conjunction with an accompanying brochure.

The project concluded with the briefing seminar for UK Government Officials on 18th January 2013. This now looks likely to become an annual event.

Additional information:
www.pvcinsports.co.uk
www.pvcexplained.co.uk
www.bpf.co.uk

 

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