2013

Every year, VinylPlus finances a number communication projects run by sector-specific and national PVC associations.  Their main goal is to increase sustainability awareness as agreed on the Voluntary Commitment while at the same time the image of PVC as a material of choice can be improved. Externally, these projects respond to a number of social expectations by promoting a transparent dialogue with all stakeholders which, in turn, can help VinylPlus addressing key concerns. Internally, they contribute to creating a sustainable mindset and shared goals across the PVC value-chain.

Plastics and the Precautionary Principle

PlasticsEurope Austria - AUSTRIA

Symposium co-organised with the Austrian Environmental Protection Agency (Umweltbundesamt) in Vienna on 14-15 November 2013 to zoom in on the views and roles of Member States with regards to the precautionary principle.

Key learnings: This event contributed to strengthening the plastics industry'scredibility and its network of contacts
with regulators.

Contact: Heinz Schratt, heinz.schratt@plasticseurope.org

 

2nd life for 45 year-old PVC windows

Federplast & European PVC Window Profile (EPPA) – BELGIUM

The entire process of recycling end-of-life PVC-U windows in a closed loop was demonstrated to press and special guests in an event jointly organised in July 2013.

Key learnings: This type of real-life collection and recycling projects helps improving the industry’s credibility by showcasing how the loop can be closed.

Contact: Gerald Feigenbutz, gerald.feigenbutz@qke-bonn.de

Media field visit to the PVC value-chain

European Council for Plasticisers and Intermediates (ECPI) – BELGIUM

A total of 11 journalists visited PVC production, recycling and converting companies between 30 September and 1 October 2013. The main goal was to improve the media’s understanding of the PVC value chain, with a special emphasis on flexible applications.

Key learnings: Trade media are genuinely interested in learning how products are manufactured and spending time with industry experts. General media are more interested in complementing their coverage of current affairs. Journalists come with their own agendas. 

Contact: Michela Mastrantonio, mim@cefic.be

VinylPlus at Pollutec

Plastics Recyclers Europe (PRE) – FRANCE  

A number of PVC recyclers who are members of PRE, exhibited jointly at Pollutec13 which took place from 3 to 6 December in Paris and attracted around 30,000 people. This is an annual trade fair aimed at the environment and energy industries.

Key learnings: Participation at Pollutec can be an effective way of raising awareness about PVC recycling and plastics recyclers in France.

Contact: Emilia Tarlowska, emilia.tarlowska@eupc.org

PVC recyclers meet PVC converters

AGPU Arbeitsgemeinschaft PVC und UMWELT – GERMANY

3 workshops with recyclers and converters held in Schwerte, Hanover and Munich with around 25 participants per event. They discussed their needs and demands for recycled PVC materials and products.

Key learnings: The events were appreciated by the participants as a balanced mix of personal dialogue, presentation and “business speed networking” supporting the increase of recycling. Many indicated they would like a new edition in 2014. 

Contact: Thomas Hülsmann, thomas.huelsmann@agpu.com

L’architetto 20-20-20

PVC Forum Italia – ITALY

A series of workshops on sustainable development organised in 7 different cities, involving architects in an active and participative dialogue to position PVC as a material of choice for nearly zero-energy buildings.

Key learnings: Partnering with the Italian Order of Architects was key to attract participants and so was framing VinylPlus around a broader debate on sustainable development rather than just on PVC. 

Contact: Carlo Ciotti carlociotti@pvcforum.it

Reaching out to retailers

PVC Forum Italia & ECPI – ITALY

A joint project aimed at making retailers aware of the possibilities of PVC as a sustainable solution for their customers. Representatives from the following companies and associations were met: Leroy Merlin, Camera Nazionale della moda italiana and ANACI (property management).

Key learnings: Dialogue with retailers is useful to disseminate the PVC industry’s messages and can eventually open up a channel of communications with final consumers.

Contact: Stéphane Content, sco@cefic.be

 

 

 

Raising awareness of PVC as a sustainable material of choice

British Plastics federation (BPF) – UNITED KINGDOM 

A video animation on saving energy was released and a brochure focusing on sustainability was published in 2013. There was also an industry seminar and a briefing event for UK government officials.

Key learnings: Videos and small format publications tend to be well received because they are simple and to the point. Direct meetings with individual departments have proved fruitful although it is not always possible to repeat group briefings every year.

Contact: Sarah Plant, splant@bpf.co.uk

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