Every year, VinylPlus finances a number communication projects run by sector-specific and national PVC associations. Their main goal is to increase sustainability awareness as agreed on the Voluntary Commitment while at the same time the image of PVC as a material of choice can be improved. Externally, these projects respond to a number of social expectations by promoting a transparent dialogue with all stakeholders which, in turn, can help VinylPlus addressing key concerns. Internally, they contribute to creating a sustainable mindset and shared goals across the PVC value-chain.
The role of PVC products for energy efficient modernisation programmes in buildings
- Introduction meeting / workshop involving the city of Bottrop, the “Innovation City” project team, Ruhr University, AGPU, PVC window system suppliers (EPPA members). The target was the positive positioning of PVC products in the different areas of buildings.
- Kick-off meeting, now also together with certified window assembling companies, in order to develop a selected and concrete renovation program.
- Evaluation and documentation of the effects after project realisation as the basis of further communication and realisation programmes in other cities (roll out).
Target Groups: Decision-makers
in the following fields
Building and construction
The “Blueprint” for Bottrop’s redevelopment focuses on energy efficiency and renewables in both commercial and residential areas, with measures for environmentally friendly mobility and adaptation of urban space for increased quality of life for its residents.
Different PVC products for energy efficient renovation such as: Window profiles, facade profiles/claddings, cable management profiles/conduits, pipe insulation films, roofing membranes etc.,
Insulation 40% of the total energy consumption in buildings
Energy-efficient renovation with existing technologies and products
1 Euro subsidies = > 6 –8 Euro investments
1 Euro subsidies = > 1.17 Euro income
18 billionEuro/year = > 80% energy reduction in buildings until 2050
Increase renovation rate from1 to 2 %/year
Increase of renovation rate since 2012 (in 25 months): 7.8 %.
Typically/ in general: < 1% per year
Contact: Thomas Huelsmann, AGPU. firstname.lastname@example.org
Addressing de-selection of PVC products in public procurement
The objective of the project is not only to find a way to prevent discrimination against PVC by public bodies but also to provide a good opportunity to promote the VinylPlus product label :
1.to raise the issue direclty with key UK Government Departments as well as targeted Local Authorities.
2. to undertake a communications campaign to promote the many good examples of local authorities in the UK who have made positive procurement choices in favour of PVC products
Key Learnings: UK to provide us with the scenario how to roll-out it in other countries, including key learnings, guidelines, deliverables.
Contact: Francisco Morcillo email@example.com
Plastics Recyclers Europe, booth at IFAT Trade FairThe project’s aim is to promote PVC recycling during the World’s Leading Fair for water, sewage, waste and raw materials management as well to promote the quality of the R-PVC products & materials.
Apart from this, it targets higher visibility for Vinyl Plus and development of market pull for R-PVC.Additionally, the project would promote EuCertPlast – a European accreditation for recyclers and Recovinyl.
Contact: M. Schmidt
The bottom chain: addressing the new specifiersKey Learnings:
(1) Individuation of the right distributor and definition of a specific plan of actions with the target of reaching a collaboration agreement Distributor-PVC Forum/VinylPlus
(2) planning and implementation of informative workshop for the responsible of some showrooms;
(3) development of communications tools (video + brochure) aimed at promoting PVC as a sustainable material to be used in the showrooms.
Contact: Carlo Ciotti firstname.lastname@example.org
European media get a first-hand look at the flexible PVC value chain
The European Council for Plasticisers and Intermediates (ECPI) organised in early October a second edition of its annual Media Field Trip, which this time took place in Italy. Journalists from specialised European trade media had the opportunity to learn about the work across the PVC value-chain by visiting Vulcaflex, a film producer, and Vinyloop, specialised in composite recycling. The media trip was supported by the VinylPlus sustainability programme.
The visit started with an information session to present the most recent facts and figures about the European plasticiser industry as well as recent regulatory developments. ECPI’s Manager, S. Content, highlighted that “plasticisers are used in a very wide range of sectors. Their durability and high performance makes them suitable for literally hundreds of flexible PVC applications, from flooring to wire and cables, sport goods or automobiles”. Content also shared some of the activities ECPI is carrying out to communicate on the benefits of all plasticisers.
R. Bozzi, Plant Manager at Vulcaflex, and G. Fossanova, Sales and Marketing Director, walked participants through the many applications for PVC film including packaging, fashion and automotive, the latter representing around 60% of the company’s business. Journalists witnessed the preparation of flexible PVC resins and coatings followed by refining and design. Vulcaflex is one of twelve companies in the world which are able to compete on the international market for flexible PVC films and sheets.
On day two, the group moved to Vinyloop in Ferrara where they were introduced to VinylPlus by A. Sevenster, ECVM’s Technical and Environmental Affairs Manager, who explained the evolution of this sustainability initiative since it was launched in 2000.
VinylPlus has made great progress over the past 14 years thanks to the commitment of the entire PVC industry, including plasticisers’ producers who are deeply involved in the promotion of the sustainable use of additives. “The mission of the Vinyl programme is to minimise the impact of PVC products throughout their entire life-cycle and improve their contribution towards sustainable development”, explained Sevenster, “This, of course, includes the promotion of PVC recycling as it is the case of VinyLoop”.
P. Groppi, Managing Director of Vinyloop, introduced the company which was set up by SolVin as a technology-intensive prototype to recycle PVC from wire and cables as well as tarpaulins through a sophisticated chemical process. The visit to the plant gave participants a taste of the complexity of the Vinyloop’s innovative flexible PVC recycling process capable of dissolving, sorting and drying post-consumer waste composites to be used in high quality PVC compounds.
The main applications for the PVC compounds produced by Vinyloop are garden hoses, geo-membranes, foils, mats and plates, shoe soles and boots. The Italian company FLAG is a great example of how Vinyloop’s recyclates is being used to make flexible PVC membranes to be used in tunnels , buried galleries and other structures, as well as underground car parks.
The participating journalist had the opportunity to learn how continued investments, innovative technologies and good practices can make the flexible PVC value-chain truly sustainable.
The event has contributed to build stronger relationships with the media and those journalists often covering PVC-related issues and has generated positive media coverage. The event also contributed to improve the perception of VinylPlus and ECPI as trustful sources of information for future stories on PVC and its additives.
TEPPFA: EU Workshops, Parliament event, Trade Fair booth
Externally promoting the use of plastic pipe systems, focussing on sustainability/use of recyclate(PVC pipes related). Activities such as : Step-up our contacts with the EC, national governments, recyclers, other industries and our members to make sure that workable solutions for the use of recyclate containing legacy substances are found
• Increase activities within CEN to review and modify existing product standards to allow the use of recyclate without compromising on performance levels
• Continue with sales staff training program to inform and support customers/specifiers in the use of pipes with recyclate
• Convince our members to obtain the VinylPlus product label in order to make a difference in the market (e.g.by GPP) and to induce non-TEPPFA members to become VinylPlus members.
• Resolve the remaining technical issues related to the replacement of lead based stabilisers
• Demonstrate the potential reduction in the environmental footprint of our products achieved by using recyclate through expansion of our programme of LCA’s and EPD’s in conjunction with our environmental expert partners, Vito and Denkstatt
• Participate in the DG Environment Product Environmental Footprint (PEF) Pilot Study programme to provide further opportunities to promote the environmental benefits of using recyclate.
• Continue to support RecovinylPlus in regularly obtaining recycling data
• Continue with our contributions to the Vinyl Foundation
The role of PVC products for energy efficient modernisation programmes in buildingsThis project was rolled out on the as part of the Bottrop “InnovationCity Project”. The project's ... Read more
Addressing de-selection of PVC products in public procurementTo develop a public sector procurement project aimed at reversing ‘PVC-free’ policies and restrictions.
Plastics Recyclers Europe, booth at IFAT Trade FairPlastics Recyclers Europe, booth at IFAT Trade Fair 5- 9 May 2014, Munich, Germany
The bottom chain: addressing the new specifiersThe objective of this project is to open a communication channel with those stakeholders that ... Read more
European media get a first-hand look at the flexible PVC value chainThe European Council for Plasticisers and Intermediates (ECPI) organised in early October a second edition ... Read more
TEPPFA: EU Workshops, Parliament event, Trade Fair boothThe objective of the project was to increase awareness of VinylPlus values among the members ... Read more