2016

Every year, VinylPlus finances a number of communication projects run by sector-specific and national PVC associations.  Their main goal is to increase sustainability awareness as agreed in the Voluntary Commitment while at the same time the image of PVC as a material of choice can be improved. 

Externally, these projects respond to a number of social expectations by promoting a transparent dialogue with all stakeholders which, in turn, can help VinylPlus addressing key concerns. Internally, they contribute to creating a sustainable mindset and shared goals across the PVC value-chain.

Achieving acknowledgement for the closed loop recycling of PVC Denmark

Project Description & Objectives

  • The WUPPI system is a well known brand in Denmark
  • Estimated 50-60% of available post consumer PVC waste is recycled via the system

However:

  • Acknowledgement f the results is still low in certain municipalities and among advisors
  • PVC is still being de-selected because of the risk of ending up in the waste stream

The objective of the project is to study, document and mitigate the resistance of using PVC-U for building products in the public area.

Milestones / Deliverables

  • Mapping out the position of using PVC in the 98 municipalities. Our findings so far:
    • Copenhagen is negative: The municipality has an unwritten non-PVC policy
    • 8-10 other municipalities “prefer non-PVC products”
    • Remaining ̴90 municipalities are indifferent
  • Understanding the reasoning for de-selecting PVC (Still under investigation)
    • So far the risk of the waste being incinerated seems to be the most common reason for de-selecting
    • Lack of knowledge is another main driver: Dioxin and heavy metal stabilizers (phased-out in 2001 in Denmark!) is an often used argument
  • Building and executing a communication plan 
  • Meassuring the results of the effort
    • Pending till end of 2016


Building the communication plan

  • A database for companies to receive the WUPPI-newsletters is being established
    • First edition of the newsletter is drafted and will be send out in August
  • The WUPPI shareholders and associated members will frequently inform and report on WUPPI progress in their own company newsletters
    • In total more than 5000 leads will be approached via the member companies Wavin, Primo and Plastmo
  • The first WUPPI information video is ready

    Wuppi

Next steps / actions

  • Visit to and interview of the remaining municipalities and waste-companies
  • Finalize the building-up of the database
  • Issue August and October newsletters to subscribers
  • Final conclusion on reasoning for de-selecting PVC as building material
  • Measuring the result of our effort (not possible before end of year)

Key Learnings

  • Long process!
  • The resistance against PVC at a certain segment of the public administration has been on the agenda for many years…
    • The lack of recycling possibilities in Denmark makes it more difficult to demonstrate good showcases
  • Recycling of PVC is difficult from a finacial point of view:
    • Land-fill is cheaper
    • Low oil and raw material prices reduces the attractiveness of recycling
    • The Nordic Polymark standards are strict on using recyclate
    • Transportation costs due to the lack of possibilities for using the lead-containing recyclate in Denmark is an extra financial burden
  • WUPPI will also need support from VinylPlus in the years to come