The bottom chain: addressing the new specifiers

Published on: 2014-03-02


The objective of this project is to open a communication channel with those stakeholders that can be considered “new specifiers” in the Building & Construction (B&C) sector, with a direct influence on the choices of final consumers: property managers and distributors of PVC products for B&C.

The project involved two specific players:  ANACI, the most important property managers association alsoone of the main chains of distribution of B&C products. ANACI cooperated with PVC Forum Italia/VinylPlus for the development of a formation programme for its members in the Province of Milan & other provinces.

Concerning the distributor of B&C products, the project was developed in three steps

Details: Key Learnings:
(1) Individuation of the right distributor and definition of a specific plan of actions with the target of reaching a collaboration agreement Distributor-PVC Forum/VinylPlus
(2) planning and implementation of informative workshop for the responsible of some showrooms;
(3) development of communications tools (video + brochure) aimed at promoting PVC as a sustainable material to be used in the showrooms.

Contact: Carlo Ciotti 


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