Promoting the VinylPlus label & PVC as the sustainable material of choice for windows to architects, specifiers & installers

Published on: 2016-01-18

Description: Raise awareness of the sustainability credentials of PVC for construction products, especially for windows, promoting the VinylPlus label


Promoting VinylPlus as a sustainable development programme and PVC as the sustainable material of choice for windows to architects, specifiers and installers.


  • Expansion of existing contact database to include fabricators, installers, property developers, and architects.
  • Arrange and attend meeting(s) with key contacts in installation/fabrication sector and local architectural firms. 
  • Using a number of events (e.g. Tradeshows, Webinars, etc.) to engage with UK’s specifiers/installers of PVC products and promote the VinylPlus scheme and sustainability credentials of PVC.
  • To bring about the implementation of similar projects across other EU states addressing ongoing instances of de-selection of PVC products by public bodies

Milestones / Deliverables

  • Developed new contacts with key building industry players through attending meetings at the National Home Improvement Council (NHIC) of which BPF has recently became a member

    To name a few:
    • Chartered Institute of Building
    • Fernox
    • British Fenestration Rating Council (BFRC)
    • Local Authority Building Control (LABC)
    • Acumen Marketing Communications Ltd 

  • Expanded existing contacts

    By using BPF Windows Group (BPFWG) contacts from members as well as with other trade associations such as:
    • Fenestration Self-Assessment Scheme (FENSA)
    • Glass and Glazing Association (GGF)

      These contacts are mainly fabricators of windows and installers

  • Designed a cumulative presentation designed for specifiers, fabricators and installers 
    • Using the expertise of BPF’s Windows Group Members and Technical Consultants to promote: 
      • Sustainability of PVC-U Windows and Doors with technical facts and figures
      • VinylPlus mission, challenges and achievements
      • Introducing Recovinyl initiative by using infographic statistics from different EU Member States
      • Case studies from BPFWG members showing projects were PVC windows were chosen instead of aluminium, not only for the benefits on cost and performance but also aesthetics.

Next steps / actions

  • Identified relevant events, with widest visibility and potential to engage with key decision makers
    • UK Construction Week (NEC Birmingham, 18-20 October) 
    • Construction Product Association Annual Meeting
    • National Home Improvement Council (NHIC) Meetings 

  • To have a representation at those events in the form of visitors or speaking at the seminar sessions
    • We will be looking at the potential of exhibiting or visiting UK Construction Week (NEC Birmingham, 18-20 October) with the objective of promoting the sustainability of PVC products in construction and encourage specifiers, fabricators and installers to attend our webinar in November.
    • The presentation designed will be shown at NHIC meeting and other meetings with key stakeholders and organisations (to be determined) 

  • To organise a webinar in November for specifiers and installers to promote PVC’s sustainability credentials and providing them with effective marketing tools to inform their customers’ views. 
    • All of the key contacts across the industry will be invited to join the webinar
    • An expert from BPFWG will speak at the webinar
    • Webinar will be promoted on BPF website and other relevant associations’ websites 
    • Installers are encouraged to contribute to the sustainability story of PVC by bringing back the old PVC windows for recycling

Key Learnings

  • By becoming a member of the National Home Improvement Council we have been able to network and get contacts of many stakeholders involved in the window replacement sector. This has provided a platform to further promote the sustainability progress of the PVC industry.
  • Through our research we have also learned that many of the stakeholders involved in the specification and selection of construction products are not only interested in the sustainability of products, but also and most importantly the aesthetics and price/performance. This has resulted in slightly modifying our approach and place more focus on the progress, development and innovation of the aesthetics of PVC windows.
  • As a hard point, we have found very challenging to get slots to present in existing trade shows and events, although we keep trying. Perhaps one of the reasons is that PVC windows do not seem to be perceived as innovative.


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