Established in 2003, Recovinyl is an initiative by the European PVC value chain aimed at facilitating PVC waste collection and recycling under the Voluntary Commitments of Vinyl 2010 and now VinylPlus. Recovinyl’s has evolved from an incentives scheme to certification body for recyclers and converters to accredit the production and use of recycled PVC. The goal is to consolidate and increase the steady supply of post-consumer and post-industrial PVC waste being recycled in Europe by creating a demand for recycled PVC material from the converting industry. This is known as the “Pull Market Concept”.