About Us

VinylPlus 2030 is the next 10-year Commitment of the European PVC industry to Sustainable Development. With its renewed Commitment, VinylPlus aims to contribute proactively to addressing the global sustainability challenges and priorities. VinylPlus 2030 covers the EU-27 plus Norway, Switzerland and the UK.

Building upon a track record of 20+ years of progress and achievements, through VinylPlus 2030, the European PVC value chain commits to:

Within the next 10 years, the resin and additives producers, converters and recyclers of the PVC industry will actively work together and share responsibility for accelerating the transition of the European PVC value chain to a circular economy. We will act as a pacesetter in innovation, collaboration and communication, adhering to science-based principles to demonstrate that PVC is a material of choice for a sustainable society, thereby acting at the forefront of the circular economy and sustainable development in the plastics sector both in Europe and worldwide.

 The VinylPlus 2030 Commitment has been developed bottom-up through industry workshops and with an open process of stakeholder consultation. Three ‘pathways’ and 12 ‘action areas’ have been identified embracing the PVC value chain’s circularity, its advancement towards carbon neutrality, minimisation of the environmental footprint of the PVC production and products, and its engagement with stakeholders and global coalitions.

All targets will be subject to a mid-term review in 2025, to take into account technological progress as well as the evolution of socio-economic, regulatory and environmental frameworks.

 In implementing its 2030 Programme, VinylPlus is committed to the following guiding principles:

  • Measurable targets and deadlines – Ensure accountable objectives that all industries engaging in the programme will seek to achieve together.  
  • Transparency and accountability – Guarantee openness, transparency and accountability through the involvement of external third parties in the monitoring and verification of progress and achievements.
  • Dialogue and collaboration – Work together as a united PVC value chain and engage with interested stakeholders to find solutions that no single player can implement.
  • Science-based solutions and research – Make sure that technologies, processes and materials are assessed according to solid, credible and science-based sustainability indicators.
  • Priority to sustainability innovation – Prioritise research, design and innovation that enhance the sustainability potential of PVC.
  • Labelling and traceability – Ensure that consumers, users and public procurers are provided with clear and correct information, facilitating the recognition of sustainable and recycled products.
  • Global action and knowledge transfer – Play an active part in supporting an integrated, cross-border, sustainable and circular PVC value chain, including through best-practice sharing and cooperation with other regional PVC actors at the global level.