Established in 2003, Recovinyl is an initiative by the European PVC value-chain aimed at facilitating PVC waste collection and recycling under the Voluntary Commitments of Vinyl 2010 and now VinylPlus.
The organisation has been successful in achieving all of its goals, most notably the huge increase in PVC recycling across Europe. In 2011, the PVC industry redefined the role of Recovinyl as part of the new VinylPlus programme.
Today, it does more than ensuring that the volumes of PVC being recycled each year increase.
Recovinyl's mission extends to optimising the resource efficiency of the PVC industry by mediating between recyclers and converters to establish a trustworthy relationship and material flow based on a recycled PVC material (recyclate) certification system.
Recovinyl target is to stimulate and certify the use of 800,000 tonnes of recycled PVC per year by 2020 as one of the challenges set in the VinylPlus Voluntary Commitment.
Having already established significant volumes of PVC recycling, Recovinyl new strategy is to consolidate and increase the steady supply of post-consumer and post-industrial PVC waste being recycled in Europe by creating a demand for recycled PVC material from the converting industry. This is known as the "Pull Market" concept. To achieve that, Recovinyl can certify those companies which recycle PVC waste and those accredited converters that purchase recyclate to manufacture new products.
Recovinyl works in partnership with consumers, businesses, municipalities, waste-management companies, recyclers and converters, as well as the European Commission and national and local governments.
In 2017, Recovinyl underwent a significant reorganisation, both in its management structure and its data collection and reporting systems in order to further improve its performance.
Recovinyl registered and certified 633,127 tonnes of recycled PVC in 2017.